Boosting patient engagement through digital experience
A patient-engagement platform expanding from reminders into revenue cycle, selling to everyone from single practices to enterprise groups — rebuilt so a growing product stopped hiding its own value.
RoleDesigner
ServicesUI/UX Design · WordPress Development · Email Campaign
ImpactClarity across every touchpoint
01
The Business Problem
Solutionreach sells patient engagement — reminders, recalls, two-way texting, scheduling — to dental, vision and medical practices, in a crowded field where every competitor promises the same filled chairs. Around this project the business moved on two fronts at once: upmarket, toward enterprise groups and multi-location organizations, and up-scope, expanding in 2024 beyond reminders into revenue-cycle messaging — insurance and payments. The website had not caught up: key features and value propositions were difficult to find, so the buyers the company was now chasing could not see what the platform had become.
One platform, six kinds of buyer — dental, vision, medical, DSOs and hospital groups. The design system had to address all of them without fragmenting.
02
The Strategic Insight
Sell the outcome, not the features
A practice does not buy messaging tools; it buys filled schedules, recalled patients and collected revenue. Position Solutionreach as a trusted partner in patient relationships and operational efficiency, and every feature ladders up to something a practice owner already measures.
The insight on the page: “Streamline Care, Maximize Revenue.” The revenue cycle drawn as one loop — an outcome a practice owner can price, not a feature list.
03
The Design Execution
01
Make healthcare human
Built a professional but approachable design system with clear typography, generous space, and engaging visual elements.
02
Design for action
Streamlined navigation, improved content hierarchy, refined calls to action, and prioritized performance and accessibility.
03
Unify the touchpoints
Carried one consistent system across the website and campaign touchpoints, so the promise reads the same everywhere a practice meets it.
Designed for action: two-way messaging that turns a reminder into a booked, confirmed visit.
04
The Measurable Result
A more intuitive path to products and features
A consistent system across web and campaign touchpoints
Stronger alignment between patient outcomes and product value
Gallery
Ownership
Freddy contributed as a designer on the brand and digital experience. Vishu Mahajan held Art Director ownership; the work shown was created collaboratively with Kate Dihich, Andrew Argue, and developer Ryan Kingston.
Credits
ClientSolutionreach
Art DirectorVishu Mahajan
DesignersFreddy Meynard, Kate Dihich, Andrew Argue
